Where Payment Expertise Meets Innovation
Simplifying Payment Cost, Unlocking Savings
With years of experience as payments leaders at Fortune 500 companies, we've witnessed firsthand the complexities and inefficiencies in the world of payments. The challenges are clear: opaque invoices, convoluted pricing structures, and rules that make managing payment costs unnecessarily difficult.
Despite recognizing significant cost-saving opportunities, efforts were often hindered by limited resources and competing priorities. This inspired us to reimagine payment optimization. By leveraging the power of AI, we saw the potential to simplify intricate processes and transform payment operations into a streamlined, high-ROI function.
Meet Our Team

Co-Founder & CEO
With over 25 years of experience in global payments leadership, and operations at Visa, United Airlines and Block, Garth brings a unique blend of expertise in fintech, payments optimization, and enterprise growth.
As the CEO of OptiFi, Garth is dedicated to simplifying and optimizing payment operations for businesses. He leverages decades of experience in leading high-performing teams, to streamline complex operations, and drive sustainable cost savings for global enterprises.

Co-Founder & CTO
Zahit has honed his craft at industry giants like Adobe, Apple, Square, and Cash App, carving out a niche as a visionary leader in Payment Analytics.
As the CTO of OptiFi, Zahit brings a rare blend of technical expertise and strategic insight to the business. Zahit has designed and built payment cost analytics infrastructures that empower global merchants to navigate the complexities of payments with precision and clarity.