Your payment processing costs, simplified.

Get your payment fees under control with deep industry expert driven AI insights

Screen showing the overview page of  the OptiFi App

Insights that reduce cost

OptiFi makes sense of all the complicated payments and contract data to get your costs under control.

Understand your data

OptiFi eliminates hidden complexities and avoidable costs in payments, so you can focus on growing your business.

Optimize your costs

Stop overpaying. OptiFi identifies inefficiencies in your payment costs and helps you eliminate unnecessary spend.

Stay ahead of industry changes

Payments rules, Network and Processor fees and charges change constantly. OptiFi monitors them for you and alerts and guides you.

The expertise you need, inside one platform

Get the full picture of your payments cost data with OptiFi’s intuitive, AI-powered platform.

One place for your data

OptiFi centralizes all your payment cost data. Our payments portal provides clean, easy to understand dashboards and the ability to query our agent

Capture valuable insights

Detect anomalies, find cost saving opportunities, and understand how pricing changes or card mix impact your bottom line. OptiFi continuously evaluates your environment and surfaces the

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Avoidable interchange downgrades
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Network penalties
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Misapplied contract rates
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Cost increases driven by product usage and payment implementation bugs

Talk to your data

With OptiFi’s conversational assistant, you can ask natural language questions like "Why are Amex costs up last month?” or "How will the new Visa auth penalty fee mandates affect our costs?" and get real, data backed answers instantly.

One place for your data

OptiFi centralizes all your payment cost data. Our payments portal provides clean, easy to understand dashboards and the ability to query our agent

Capture valuable insights

Detect anomalies, find cost saving opportunities, and understand how pricing changes or card mix impact your bottom line. OptiFi continuously evaluates your environment and surfaces the

Checkmark icon
Avoidable interchange downgrades
Checkmark icon
Network penalties
Checkmark icon
Misapplied contract rates
Checkmark icon
Cost increases driven by product usage and payment implementation bugs

Talk to your data

With OptiFi’s conversational assistant, you can ask natural language questions like "Why are Amex costs up last month?” or "How will the new Visa auth penalty fee mandates affect our costs?" and get real, data backed answers instantly.

Built by payments experts.

OptiFi was founded by industry veterans who have spent years helping global merchants manage, analyze, and optimize their payments cost structure. Our mission: make payment costs transparent, more predictable and efficient.

Meet the team

What our customers are saying

"OptiFi played a critical role in preparing us for contract renegotiations and provided expertise difficult to replicate internally. Their payments portal, analytics, and proactive alerts give our teams the data we need to make smarter, faster decisions."
Joyce Boss
CFO HighLevel, Inc.

Still have questions?

We’re here to help

What does OptiFi do?

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OptiFi is an AI-powered payments intelligence platform that analyzes your payments data, identifies unnecessary fees, and uncovers cost saving opportunities across processors, gateways, and card networks.

How does OptiFi help reduce payment processing costs?

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OptiFi identifies inefficiencies such as incorrectly applied interchange, avoidable processor fees, and contract misalignment. The platform provides specific recommendations to eliminate unnecessary spend.

What types of data does OptiFi analyze?

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OptiFi ingests processor statements, fee schedules, interchange tables, gateway data,  and contract terms, then normalizes everything into a single, accurate view.

Who is OptiFi built for?

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OptiFi is designed for finance leaders, payment operations teams, and high volume merchants who need clear visibility into their payments cost structure and want to reduce avoidable spend.

What makes OptiFi different from traditional consulting?

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Traditional payments audits are manual, slow, and one time. OptiFi automates analysis, continuously monitors changes, and provides real time recommendations powered by AI and industry expertise.

Does OptiFi require engineering work to implement?

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No. OptiFi is built to work with your existing processors and payment providers. Most customers onboard by simply connecting their data sources or uploading statements.

How fast can I expect to see value?

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Most customers identify meaningful savings opportunities within days of onboarding. OptiFi delivers value immediately by highlighting avoidable fees and payments optimization opportunities.

Does OptiFi monitor interchange and fee changes?

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Yes. OptiFi tracks updates across card networks, processors, and gateways, instantly identifying how changes impact your costs.

Is my data secure with OptiFi?

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Absolutely. OptiFi follows strict security and encryption standards and never shares or sells your data.

Ready to spend less on your payment processing fees?

Get in touch